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| Tekijä: | Macias, W. Lewis, L. |
| Otsikko: | A content analysis of direct-to-consumer (DTC) prescription drug web sites |
| Lehti: | Journal of Advertising
2004 : VOL 32:4, p. 43-56 |
| Asiasana: | ADVERTISING PUBLIC POLICY |
| Kieli: | eng |
| Tiivistelmä: | This article examines the content and form of direct-to consumer drug web sites. It is a census of several different DTC drug web sites. Article tries to explore these web sites´ implications to public policy. Aims for future research are discussed. |
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