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| Tekijä: | Rodgers, S. |
| Otsikko: | The effects of sponsor relevance on consumer reactions to Internet sponsorships |
| Lehti: | Journal of Advertising
2004 : VOL 32:4, p. 67-76 |
| Asiasana: | INTERNET SPONSORSHIP |
| Kieli: | eng |
| Tiivistelmä: | This article reports the results of two test which examined the effects of Internet sponsorship and its role. Article examines sponshoship linkage as a means of structuring Internet sponsorships which impact in many different things. |
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