haku: @author Cano, C.R. / yhteensä: 1
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| Tekijä: | Cano, C.R. Carrillat, F.A. Jaramillo, F. |
| Otsikko: | A meta-analysis of the relationship between market orientation and business performance: evidence from five continents |
| Lehti: | International Journal of Research in Marketing
2004 : JUN, VOL. 21:2, p. 179-200 |
| Asiasana: | Market orientation Performance measurement International |
| Kieli: | eng |
| Tiivistelmä: | Market orientation has emerged as a significant antecedent of performance and is presumed to contribute to long-term success. To investigate the impact of this predictor, a meta-analysis was conducted and findings suggest that the relationship btw. market orientation and business performance is positive and consistent worldwide. One of the unique contributions of this research is a sample including studies conducted in 23 countries spanning five continents. |
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