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| Tekijä: | Stienstra, M. (et al.) |
| Otsikko: | Strategic renewal of Europes largest telecom operators (19922001): From herd behaviour towards strategic choice? |
| Lehti: | European Management Journal
2004 : JUN, VOL. 22:3, p. 273-280 |
| Asiasana: | Executives Management Telecommunications industry Strategy Technology Innovation Europe |
| Kieli: | eng |
| Tiivistelmä: | Forces of deregulation, internationalization and technological innovation have dramatically changed the European telecommunications industry. To cope with, incumbent telecommunication operators had to strategically renew their companies. What can be learned from these incumbents and which managerial challenges are ahead? This paper investigated trajectories (here as: trajs.) of strategic renewal of Europes five largest incumbent operators and the impact on financial performance for the period 19922001. Remarkably, no significant differences were found btw. the renewal trajs. of these incumbents. These findings suggest herd behaviour, indicating a preference for adopting similar organizational templates due to institutional forces resulting in a common 'follow the industry' renewal trajectory. In the years to come, however, such herd behaviour is not expected to be viable anymore. On the contrary, top management should make firm-specific strategic choices. |
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