haku: @author Riggins, F.J. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
Tekijä: | Riggins, F.J. |
Otsikko: | Market segmentation and information development costs in a two-tiered fee-based and sponsorship-based web site |
Lehti: | Journal of Management Information Systems
2003 : WINTER, VOL. 19:3, p. 69-86 |
Asiasana: | Internet Market segmentation Sponsorship |
Kieli: | eng |
Tiivistelmä: | An analytical model of a separating equilibrium for a two-tier fee-based and sponsorship-based information web site is developed. The monopolist's choice of content quality level for a sponsored site offered free to all customers is examined. It is shown how a reduction in the potential for advertising revenues results in lower content quality on the free site, but permits the seller to raise the fee charged to high-type consumers. |
« edellinen | seuraava »
SCIMA