haku: @author Hsieh, M-H. / yhteensä: 1
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| Tekijä: | Hsieh, M-H. |
| Otsikko: | An investigation of country-of-origin effect using correspondence analysis : a cross national context |
| Lehti: | International Journal of Market Research
2004 : VOL. 46:3, p. 267-295 |
| Asiasana: | BRANDS CARS SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | This article examines the empirical findings of country-of-origin (COO) effects. A survey which conducted in 20 nations to evaluate 11 automobile origins with 53 brands is used to provide the insights under which the COO effects could differ. |
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