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| Tekijä: | Hsee, C. K. (et. al) |
| Otsikko: | Lay rationalism and inconsistency between predicted experience and decision |
| Lehti: | Journal of Behavioral Decision Making
2003 : VOL. 16:4, p. 257-272 |
| Asiasana: | CONSUMPTION DECISION MAKING RATIONALITY UTILITY FUNCTIONS |
| Kieli: | eng |
| Tiivistelmä: | Latter-day research presents that people who make decisions often overly focus on rationalistic attributes for example economic values, quantitative functions and specifications. In support of this proposition, the author´s of this article try to find a systematic inconsistency between predicted decision and experience. Also the predicted contribution of this work to decision utilities is discussed. |
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