haku: @author Choi, H-S. / yhteensä: 1
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| Tekijä: | Sirakaya, E. Petrick, J. Choi, H-S. |
| Otsikko: | The role of mood on tourism product evaluations |
| Lehti: | Annals of Tourism Research
2004 : VOL. 31:3, p. 517-539 |
| Asiasana: | PRODUCTS SERVICE QUALITY TOURISM |
| Kieli: | eng |
| Tiivistelmä: | The effect of consumers´ mood on service evaluations of a tourism product is examined in this study by using a sample of cruise vacationers. The fact that mood relieves tourists´ overall satisfaction level is indicated. Also within the realm of consumer behavior theory the theoretical and practical contributions are discussed. |
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