haku: @author Hemmington, N. (et al.) / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Hemmington, N. (et al.) |
| Otsikko: | Satisfying the basics: reflections from a consumer perspective of attractions management at the Millennium Dome, London |
| Lehti: | International Journal of Tourism Research
2005 : JAN-FEB, VOL. 7:1, p. 1-10 |
| Asiasana: | Marketing management Consumer satisfaction Tourism Case studies United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | This article examines The Millennium Dome, London, which gained much media negativity when it was opened, and presents the results of a case study of visitor attractions management. The results of the quantitative and qualitative analysis show that the more than through the positive or negative publicity, the visitor satisfaction will be mediated through factors relating to functional and well-being aspects of the experience. Visitor satisfaction would improve if there were a closer match between the marketing expectations and the reality of experience. |
« edellinen | seuraava »
SCIMA