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| Tekijä: | Vijande, M.L.S. (et al.) |
| Otsikko: | Effects of market orientation on business strategic behaviour |
| Lehti: | Journal of Strategic Marketing
2005 : MAR, VOL. 13:1, p. 17-42 |
| Asiasana: | Marketing Market orientation Strategic management Performance appraisal Organizations Resources Spain |
| Kieli: | eng |
| Tiivistelmä: | The contribution of marketing to strategic management is a topic with important implications for executive practice. The role of market orientation (henceforth as: m-ortn.) has deserved special attention considered as a central concept to marketing. This paper reviews the existing debate and presents the results of a study considering m-ortn. as an organizational resource that, according to the resource-based view (RBV) principles shapes the organizations' strategy design. |
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