haku: @author Jilla, C. / yhteensä: 1
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| Tekijä: | Jilla, C. Bloch, N. Vishwanath, V. |
| Otsikko: | Route to a brand's best strategy |
| Lehti: | European business forum EBF
2005 : SPRING, 21, p. 78-80 |
| Asiasana: | Marketing Brands Products Research |
| Kieli: | eng |
| Tiivistelmä: | The belief that market share alone correlates with profitability is challenged by new findings. Bain & Company's analysis of 200 brands shows that products at the high end stand to earn considerably more with a smaller share of the overall product category. |
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