haku: @author Lages, C. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
Tekijä: | Lages, C. Lages, L.F. |
Otsikko: | Antecedents of managerial public relations: a structural model examination |
Lehti: | European Journal of Marketing
2005 : VOL. 39:1-2, p. 110-128 |
Asiasana: | Communication Consultants Linear models Marketing management Public relations United Kingdom |
Kieli: | eng |
Tiivistelmä: | The paper identifies key forces influencing the degree of managerial public relations and the practice of public relations as a strategic tool. As a result of their examination the authors found that research expenditure and importance given to qualifications are key antecedents of managerial public relations. |
« edellinen | seuraava »
SCIMA