haku: @author Stevens, E. / yhteensä: 1
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| Tekijä: | Stevens, E. Dimitriadis, S. |
| Otsikko: | Managing the new service development process: towards a systemic model |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:1-2, p. 175-198 |
| Asiasana: | Financial services Innovation Learning Learning organizations Research Retailing |
| Kieli: | eng |
| Tiivistelmä: | The paper provides empirical findings from two qualitative longitudinal case studies of new service development. The aim is to provide a detailed description of the development process of a new financial product and to identify learning actions that may contribute to its effectiveness. |
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