haku: @freeterm Anti-Americanism / yhteensä: 1
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| Tekijä: | Woodnutt, T. Jack, F. |
| Otsikko: | Anti-Americanism and the implications for marketing |
| Lehti: | Admap
2004 : VOL. 39:1, p. 43-45 |
| Asiasana: | Advertising Brands Marketing Usa |
| Vapaa asiasana: | Anti-Americanism |
| Kieli: | eng |
| Tiivistelmä: | The article examines the way anti-US sentiments can affect the global prospects of US brands. The author compares the anti-Americans with the pro-Americans and the way they trust the governmental issues. From these findings different implications are discussed. |
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