haku: @author Dresden, B. / yhteensä: 1
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| Tekijä: | Dresden, B. |
| Otsikko: | The new EU directive - a recipe for confusion? |
| Lehti: | Admap
2004 : VOL. 39:1, p. 46 |
| Asiasana: | Advertising European union Law Marketing |
| Kieli: | eng |
| Tiivistelmä: | The article examines how the Unfair Commercial Practices Directive could affect peoples businesses. The author is worried that the new directive risks stifling the creativity of the advertising and marketing industries. |
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