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| Tekijä: | Green, B. |
| Otsikko: | How to target baby boomers |
| Lehti: | Admap
2005 : VOL. 40:3, p. 14-16 |
| Asiasana: | Advertising Marketing management |
| Vapaa asiasana: | Baby boomers Marketing campaign Targeting |
| Kieli: | eng |
| Tiivistelmä: | The author describes in detail a successful campaign to recruit baby boomers to a fine arts museum. He covers the planning with the idea creation and the execution of the event in the article. |
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