haku: @author Mertens, D.P. / yhteensä: 1
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| Tekijä: | Vowles, T.M. Mertens, D.P. |
| Otsikko: | Airport niche marketing: Sanfird, Florida's rise as an international gateway |
| Lehti: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:4, p. 35-44 |
| Asiasana: | Airports Airlines Marketing strategy |
| Kieli: | eng |
| Tiivistelmä: | Airport of Sanford, Florida, has taken an airport marketing strategy in which they attract charter- and international airlines to serve their airport. This article examines the effectiveness of this strategy by exploring enplanement numbers during the 1995-2001 period and comparing the growth of Sanford to that of nearby Orlando International Airport. Market-by-market effects are determined by examining four shared markets in the United Kingdom and it is concluded that Sanford airport has succeeded in attracting international charter carriers. |
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