haku: @author Tokic, D. / yhteensä: 1
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| Tekijä: | Tokic, D. |
| Otsikko: | R&D, advertising and the market value of Internet firms: part I |
| Lehti: | Journal of Internet commerce
2004 : VOL. 3:2, p. 79-99 |
| Asiasana: | Advertising Internet Investments R&D |
| Kieli: | eng |
| Tiivistelmä: | This paper is the beginning part of a study that attempts to explain the valuation of Internet companies during the dot.com "bubble" period between 1996 and 2000. A section of the paper is dedicated to detailed literature review on valuation of companies, particularly companies with a high proportion of intangible assets. Another section presents a theoretical foundation for valuation on Internet companies based on the investment opportunities approach to valuation of growth shares. The final section presents testable hypotheses regarding the relationships between market values of Internet companies and several independent variables. |
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