haku: @freeterm Internal marketing / yhteensä: 1
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| Tekijä: | Berthon, P. Ewing, M. Hah, L.L. |
| Otsikko: | Captivating company: dimensions of attractiveness in employer branding |
| Lehti: | International Journal of Advertising
2005 : VOL. 24:2, p.151-172 |
| Asiasana: | Marketing management Employees Brands USA |
| Vapaa asiasana: | Internal marketing |
| Kieli: | eng |
| Tiivistelmä: | The internal marketing concept specifies that an organisation's personnel are its first market. This paper deals with employer branding and employer attractiveness. Attracting and holding top employees has become a popular topic in contemporary business press. Research objective centers on developing a scale for the measurement of employer attractiveness. |
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