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| Tekijä: | Zack, B. |
| Otsikko: | Accounting for engagement |
| Lehti: | Admap
2006 : FEB, VOL. 41:2 (469), p. 46-48 |
| Asiasana: | advertising campaigns advertising effectiveness television advertising |
| Kieli: | eng |
| Tiivistelmä: | Does your television campaign really engage your target audience? This paper describes research to tell marketers exactly which part of their television adspend is working and which is wasted. |
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