haku: @author Loda, M.D. / yhteensä: 1
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Tekijä: | Daniels, M.J. Loda, M.D. Norman, W.C. |
Otsikko: | Always on my mind: recall of daily travel occurrences |
Lehti: | Journal of Travel & Tourism Marketing
2005 : VOL. 18:3, p. 1-10 |
Asiasana: | consumer behaviour tourism travel |
Kieli: | eng |
Tiivistelmä: | This article documents consumer recall of daily travel occurrences and investigates the relationship between recall and leisure travel involvement, travel frequency and timing of past and future travel. Also the similarities between types of recalled travel occurrences and intentionallly sought travel information were evaluated. The responses of 335 travel consumers suggested support for hypothesized relationships between daily occurrence recall and travel involvement, frequency and recency. |
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