haku: @author Rompf, P. / yhteensä: 1
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Tekijä: | Rompf, P. DiPietro, R.B. Ricci, P. |
Otsikko: | Locals' involvement in travelers' informational search and venue decisionn strategies while at destination |
Lehti: | Journal of Travel & Tourism Marketing
2005 : VOL. 48:3, p. 11-22 |
Asiasana: | consumer behaviour decision making information service tourism travel |
Kieli: | eng |
Tiivistelmä: | This study tests an explanatory model of at-destination search and decision strategies for travel-related services, such as overnight accommodations and recretional activities Especially the adventurous, risk averse, inexperienced and disinclined decision makers may employ a common external search strategy, conferring with a perceived "expert" on the location and/or venue. |
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