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| Tekijä: | Morsing, M. |
| Otsikko: | Corporate social responsibility as strategic auto-communication: on the role of external stakeholders for member identification |
| Lehti: | Business Ethics
2006 : APR, VOL 15:2, p. 171-182 |
| Asiasana: | corporate responsibility responsibility stakeholders ethics business ethics communication |
| Vapaa asiasana: | social responsibility members organizational members |
| Kieli: | eng |
| Tiivistelmä: | Corporate social responsibility (CSR) communication offers valuable information for external stakeholders. However, this article claims that the most dedicated and passionate readers of CSR communication are organizational members. CSR communication efforts may provide one of today's most promising and yet unexplored areas analysing internal loyalty and identification in organizations. The paper introduces a model of CSR as strategic auto-communication, exploring the members' identification as well as external stakeholders' involvement in the communication process. Finally, some ethical questions are addressed. |
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