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| Tekijä: | Greyser, S. A. Balmer, J. M. T. Urde, M. |
| Otsikko: | The monarchy as a corporate brand: some corporate communications dimensions |
| Lehti: | European Journal of Marketing
2006 : VOL. 40:7-8, p.902-908 |
| Asiasana: | brands communication |
| Vapaa asiasana: | corporate brand monarchies |
| Kieli: | eng |
| Tiivistelmä: | The article examines the role of corporate communications from the perspective of the monarchy as a corporate brand. The examination builds on the key results of an extensive study on monarchies. The results show that corporate communications is an important element of corporate brand management; this is the case especially when constitutional monarchies are in question. |
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