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| Tekijä: | Stern, B.B. Russell, C.A. Russell, D.W. |
| Otsikko: | Hidden persuasions in soap operas: damaged heroines and negative consumer effects |
| Lehti: | International Journal of Advertising
2007 : VOL. 26:1, p. 9-36 |
| Asiasana: | consumers cross-sectional models |
| Vapaa asiasana: | soap operas |
| Kieli: | eng |
| Tiivistelmä: | The aim of this cross-sectional study is to examine the negative influence of textual images of damaged women characters in soap operas on the female consumers who represent the majority of viewers. The findings indicate the presence of negative response themes such as distorted views of television reality as the norm, aspiration to the possessions and lives seen on screen, disappointment at the viewerÂ’s own lives in comparison, and substitution of soap opera relationships for real-world interactions. |
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