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| Tekijä: | Ha, H. |
| Otsikko: | An exploratory study and consumers' perception of e-reverse bundling price in online retailing |
| Lehti: | Journal of Strategic Marketing
2006 : SEP, VOL 14:3, p. 211-228 |
| Asiasana: | bundling consumer behaviour brands |
| Vapaa asiasana: | e-reverse |
| Kieli: | eng |
| Tiivistelmä: | This article discusses how brand reputation, benefits and word-of-mouth directly affect consumer perceptions in e-reverse bundling. The results help understand consumer perceptions and behavioral intentions towards a future emerging product - e-reverse bundling price. The author suggests managerial implications and future research on areas of product development, consumer behavior and brand reputation. |
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