haku: @freeterm attribute perceptions / yhteensä: 1
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| Tekijä: | Kwong, J.Y.Y. Wong, K.F.E. |
| Otsikko: | The role of ratio diffrences in the framing of numerical information |
| Lehti: | International Journal of Research in Marketing
2006 : DEC, VOL. 23:4, p. 385-394 |
| Asiasana: | preferences |
| Vapaa asiasana: | ratio differences attribute perceptions |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this paper is to demonstrate a type of framing effects that targets numerical information of an attribute. It is important as it is documented that presentation of qualitatively equivalent information in different frames has considerable impacts on consumer preferences and evaluations. In three experiments done it can be seen that perceived differences between two options loom larger when equivalent attribute information is expressed in a large ratio frame than when it is expressed in a small ratio frame. |
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