haku: @freeterm future challenges for CVBs / yhteensä: 1
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| Tekijä: | Ford, R. C. Peeper, W. C. |
| Otsikko: | The past as prologue: predicting the future of the convention visitor bureau industry on the basis of its history |
| Lehti: | Tourism Management
2007 : VOL. 28:4, p.1104-1114 |
| Asiasana: | history tourism |
| Vapaa asiasana: | convention and visitor bureaus (CVBs) future challenges for CVBs |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this paper is to tell a story of how the CVB industry and profession began, what the key drivers have been in its growth and how a review of its history can be used to predict where this business is likely to develop and change in the future. Five future challenges extrapolated from the history are confirmed by structured interviews with 22 CVB leaders. |
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