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Tekijä: | Bonnemaizon, A. Cova, B. Louyot, M-C. |
Otsikko: | Relationship marketing in 2015: a Delphi approach |
Lehti: | European Management Journal
2007 : FEB, VOL. 25:1, p. 50-59 |
Asiasana: | delphi technique experience relationship marketing |
Vapaa asiasana: | community |
Kieli: | eng |
Tiivistelmä: | This article tries to answer the question of the future of relationship marketing. The authors have devised a Delphi-type predictive survey of twelve European marketing experts. The aim was produce one view of potential changes that may occur by the year 2015. |
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