haku: @author Ihlen, O. / yhteensä: 1
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| Tekijä: | Ihlen, O. |
| Otsikko: | When lobbying backfires: balancing lobby efforts with insights from stakeholder theory |
| Lehti: | Journal of communication management
2007 : VOL 11:3, p. 235-246 |
| Asiasana: | |
| Vapaa asiasana: | lobbying stakeholder theory |
| Kieli: | eng |
| Tiivistelmä: | This article discusses the improvement of lobby theory by learning from a failed lobby campaign in which the lobbyist managed to annoy and anger key constituencies. The authors main argument is that lobbyists should use insights from stakeholder theory. |
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