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Tekijä: | Dyer, L.M. Ross, C.A. |
Otsikko: | Advising the small business client |
Lehti: | International Small Business Journal
2007 : VOL. 25:2, p. 130-151 |
Asiasana: | learning small business |
Vapaa asiasana: | professional business advisors |
Kieli: | eng |
Tiivistelmä: | The paper explores the context of professional business advisor with the focus on culture, communication preferences and learning styles. Results of interviews suggest that there is some truth to an assumption that advisors and small business owners have disparate world-views. Advisors recognize this disparity. However, even advisors who are motivated to improve the advice relationship face challenges because of the dynamic nature of the advisory relationship and of the firm's development. |
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