haku: @author Li, X. R, / yhteensä: 1
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| Tekijä: | Petrick, J. F. Li, X. R, Park. S-Y. |
| Otsikko: | Cruise passengers' decision-making processes |
| Lehti: | Journal of Travel & Tourism Marketing
2007 : VOL. 23:1, p. 1-14 |
| Asiasana: | brand loyalty decision making marketing tourism travel |
| Kieli: | eng |
| Tiivistelmä: | In this article, guided by Crompton's conceptualization, qualitative methods are used to examine the role of choice sets in tourists' decision-making processes. Further objective is to examine the underlying reasons and social influences for passengers' cruise vacation choice. Two group of cruisers, one consisting of tourist with complex decision-making process and the other consisting of brand loyal tourists, were identified. |
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