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| Tekijä: | Gabrielsson, M. (et al.) |
| Otsikko: | Firm response strategies under globalization impact in high-tech and knowledge-intensive fields |
| Lehti: | Liiketaloudellinen aikakauskirja
2008 : 1, p. 9-32 |
| Asiasana: | globalization competitiveness competitive advantage strategy high technology knowledge case studies companies Nordic countries Finland |
| Kieli: | eng |
| Tiivistelmä: | Globalization, in particular the stronger presence of cost-competitive East Asian rivals, are putting heavy competitive pressure on high-tech and knowledge-intensive firms originating in small and open (henceforth as: s-and-o.) economies, such as Finland. This paper explores several specific theoretical approaches, that is, firm competitive advantage, the resource-based view, and the eclectic model, to develop a theoretical framework to evaluate the impact of globalization on firms originating in s-and-o. economies. Operation mode and marketing strategies are examined as a possible means to respond to globalization pressure utilizing four Finnish case companies from the high-tech- and knowledge-intensive fields. The need to develop dynamic capabilities, especially in configuration and coordination of the global value chain are highlighted. Usage of response strategies resulting in multiple advantages, such as cost and differentiation are recommended etc. |
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