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Tekijä: | Bonini, N. Ritov, I. Graffeo, M. |
Otsikko: | When does a referent public problem affect financial and political support for public action? |
Lehti: | Journal of Behavioral Decision Making
2008 : APR, VOL. 21:2, p. 169-182 |
Asiasana: | finance politics |
Vapaa asiasana: | willingness to pay public action social participation |
Kieli: | eng |
Tiivistelmä: | This paper explores the willingness to support (hereafter as: WTS) action to clear up a public problem (here as: p-p.) through three studies. In the studies 1 and 2, people were asked whether they would financially contribute to solution of a p-p. In the study 3, the question was whether people would sign a petition to support a public action (as: p-a). It is hypothesized that the WTS for a p-a. is lower when evaluated in the context of a high - as opposed to a low - importance referent problem (as: r-p) or importance contrast effect (as: i-c-e.). In addition, it is also hypothesized that the i-c-e. is tied to the perceived relatedness btw. the target and r-p. The i-c-e. should be found only when the two problems relate to different category domains. The findings support this prediction. |
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