haku: @author Chernatony, L. de (et al.) (eds.) / yhteensä: 1
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| Tekijä: | Chernatony, L. de (et al.) (eds.) |
| Otsikko: | Brand management |
| Lehti: | European Journal of Marketing
2008 : VOL. 42:5/6, p. 533-536
|
| Asiasana: | brands
management
marketing
consumers |
| Kieli: | eng |
| Tiivistelmä: | This Special issue on 'brand management' presents a culmination of two 2006 branding events: The Thought Leaders International Conference on Brand Management, hosted by the Centre for Research in Brand Management at the Birmingham University Business School, on Mar. 2006 and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium on Sept. 2006 at the Manchester Business School, U.K.
After conferencing, the authors have revised their papers after audience feedback and submitted them for this Special issue. This issue's contents as follows:
"Principles of corporate rebranding" by B. Merrilees and D. Miller ;
"Positive and negative brand beliefs and brand defection/uptake" by M. Winchester, J. Romaniuk and S. Bogomolova ;
"Who's who in brand communities - and why?" by H. Ouwersloot and G. Odekerken-Schröder ;
"The attractiveness and connectedness of ruthless brands: the role of trust" by J. Power, S. Whelan and G. Davies ;
"Provenance associations as core values of place umbrella brands: A framework of characteristics" by N.M. Iversen and L.E. Hem ;
"Children's use of brand symbolism: A consumer culture theory approach" by A. Nairn, C. Griffin and P.G. Wicks ;
"Alternative perspectives on marketing and the place brand" by D. Medway and G. Warnaby ;
"Consumer perceptions of brand architecture in financial services" by J. F. Devlin and S. McKechnie ;
"Employer branding and its influence on managers" by G. Davies ;
"Desired and perceived identities of fashion retailers" by R. Cheng, T. Hines and I. Grime ;
"Undesired self-image congruence in a low-involvement product context" by M. Bosnjak and N. Rudolph. |
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