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| Tekijä: | Li, X. (et al.) |
| Otsikko: | A systematic comparison of first-time and repeat visitors via a two-phase online survey |
| Lehti: | Tourism Management
2008 : APR, VOL. 29:2, p. 278-293 |
| Asiasana: | tourism travel planning |
| Vapaa asiasana: | visitor |
| Kieli: | eng |
| Tiivistelmä: | There are differences between first-time and repeat visitors in terms of their demographics, tripographics, destination perception, perceived value and travel motivations. Previous study has focused on examining only one or two of these dimensions and the results have been fragmented and even conflicting. This paper compares first-time and repeat visitors via demographic and tripographic characteristics, travel planning behavior, pre -and post-trip congruency in travel activity preferences and post-trip evaluation. The results reveal that first-timers' behaviors are more tourism/travel oriented, while repeaters' behaviors demonstrate a recreation/activity orientation. |
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