haku: @author Palda, K. / yhteensä: 1
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| Tekijä: | Samli, A. C. Palda, K. Barker, A. T. |
| Otsikko: | Toward a mature marketing concept. |
| Lehti: | Sloan Management Review
1987 : WINTER, VOL. 28:2, p. 45-51 |
| Asiasana: | MARKETING LONG RANGE PLANNING PRODUCT DEVELOPMENT CONSUMER BEHAVIOUR R&D |
| Kieli: | eng |
| Tiivistelmä: | The riskiness of acquisition as a vehicle for corporate renewal is emphasized. Even as the merger wave continues unabated, managers and commentators disagree about its value - both to shareholders and to the long-term health of the acquiring firms. Although many factors contribute to acquisition performance, a variety of recurring patterns in the acquisition process offers clues to the disappointing results. Several myths that now dominate the debate over what makes for a successful acquisition are explored. It is argued that acquisition process itself is a critical factor in the deal's ultimate fate. |
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