haku: @author Isler, L. / yhteensä: 1
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| Tekijä: | Isler, L. Popper, E. T. Ward, S. |
| Otsikko: | Children's purchase requests and parental responses. |
| Lehti: | Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 28-31, 33-39 |
| Asiasana: | TELEVISION ADVERTISING CHILDREN CONSUMER ATTITUDES CONFLICT |
| Kieli: | eng |
| Tiivistelmä: | The central objective of the research reported in this article is to describe the intrafamily dynamics associated with children's requests for products and services. The authors examined the frequency with which children ask for things, the nature of the products and services their request, how and where they make requests, and how they respond if their mother do not accade to their product request. They also examined the nature of mothers' responses to their children's requests. |
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