haku: @indexterm BUYING BEHAVIOUR / yhteensä: 1
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| Tekijä: | Puto, C. P. |
| Otsikko: | The framing of buying decisions memory factors in advertising. |
| Lehti: | Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 301-315 |
| Asiasana: | CONSUMER RESEARCH CONSUMER BEHAVIOUR DECISION THEORY DECISION ANALYSIS BUYING BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | An analysis that posits and empirically reviews a conceptual framework of the reference point formation process for buying decisions, covering behavioural decision theory that suggests the use of reference points as the basis for judging/comparing the value of decision alternatives, how decision reference points are formed, the way basic concepts in the framework are supported and the resulting reference points influence choice in a manner consistent with prospect theory. |
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