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| Tekijä: | Papadopoulos, S. |
| Otsikko: | Strategic marketing techniques in international tourism. |
| Lehti: | International Marketing Review
1987 : SUMMER, VOL. 4:2, p. 71-84 |
| Asiasana: | TOURIST INDUSTRY INTERNATIONAL MARKETING MARKETING STRATEGY GREECE |
| Kieli: | eng |
| Tiivistelmä: | A review of the application of econometrics in the development of international tourism marketing strategies and how empirical results can be related to a market choice matrix for identifying the most attractive countries to allocate marketing resources and promotional funds. Greece as a case study. Econometric model specification, empirical results, and tourism market choice matrix. Two Tables, a Figure and an Appendix provide data. |
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