haku: @author Roo, M. van / yhteensä: 1
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| Tekijä: | Roo, M. van |
| Otsikko: | Researching the Taiwan market : a very different consumer. |
| Lehti: | Marketing and Research Today
1989 : FEB, VOL. 17:1, p. 54-57 |
| Asiasana: | MARKET RESEARCH TAIWAN CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | Businessmen should realise that without understanding the diversity of the cultures they are trying to do business with, they cannot be successful.The Taiwan consumers' reactions are more difficult to predict than among the the Chinese in Singapore or Hong Kong, where European influence was established early.Taiwan consumer behaviour is entirely different from Western expectations. |
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