haku: @author Huszagh, S.M. / yhteensä: 1
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| Tekijä: | Day, E. Fox, R.J. Huszagh, S.M. |
| Otsikko: | Segmenting the global market for industrial goods: issues and implications |
| Lehti: | International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 14-27 |
| Asiasana: | SEGMENTATION INDUSTRIAL MARKET RESEARCH MARKET ECONOMY |
| Kieli: | eng |
| Tiivistelmä: | An illustration of the first step in identifying global industrial markets, providing some implications for practitioners, with a discussion of the use of the stage of economic development as a basis for segmentation, using a factor analytic and clustering approach to segmentation. The issues related to the choice of economic indicators. Methodology and implications for industrial marketing. Five Tables provide data. |
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