haku: @author Poltrack, D. / yhteensä: 1
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| Tekijä: | Poltrack, D. |
| Otsikko: | Living with people meters |
| Lehti: | Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.RC 8-10 |
| Asiasana: | DATA PROCESSING MARKETING TECHNOLOGICAL INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | All network negotiations are led by A.C. Nielsen people meter service. Nielsen has developed a new data processing system that significantly expanded the range of demographic data it could provide on-line to users. AGB has introduced a marketing-related demographic to the endless strain of age classifications we now are confronted with, the principal shopping demographic. The true potential of people meter would only come when the sample reached the 4000+ level and we had a year to adapt to the new system. |
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