haku: @author Gogel, R. / yhteensä: 1
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| Tekijä: | Gogel, R. Larreche, J. |
| Otsikko: | The Battlefield for 1992: Product Strength and Geographic Coverage |
| Lehti: | European Management Journal
1989 : JUNE, VOL. 7, p.132-140 |
| Asiasana: | EUROPEAN INTEGRATION COMPETITION PRODUCT POLICY |
| Kieli: | eng |
| Tiivistelmä: | The single market will offer new opportunities and challenges to corporations. The key structural change is the decline of mobility barriers within Europe, which will facilitate geographic expansion, while presenting greater challenges to the existing positions of many products as competitive pressures increase.The crucial strategic marketing issues are product strength and geographic coverage. |
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