haku: @author Kaplitza, G. / yhteensä: 1
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| Tekijä: | Kaplitza, G. |
| Otsikko: | Die fuenf groessten Fehler der Marken-Werbung Beobachtungen einer Marktforscherin |
| Lehti: | Marketing Journal
1989 : DEC, VOL. 22:6, p.594-600 |
| Asiasana: | ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | ger |
| Tiivistelmä: | The author proves that in contradiction to public belief users are not manipulated well enough either by advertisement or by economy. If it were so there would not be so many bankruptcies. People easily forget ads, sometimes advertising is not carefully planned as far as the targets and the available time-span is concerned. |
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