haku: @author Milic-Czerniak, R. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Milic-Czerniak, R. |
| Otsikko: | Kaufverhalten der polnischen Konsumenten in der ökonomischen Krise der achtziger Jahre. |
| Lehti: | Marketing: Zeitschrift fur Forschung und Praxis
1990 : VOL. 12:1, p. 11-18 |
| Asiasana: | CONSUMER BEHAVIOUR CONSUMER GOODS ECONOMIC CRISIS POLAND |
| Kieli: | ger |
| Tiivistelmä: | Under the impact of the crisis, general shortage and rationing, the buying behaviour of Polish consumers has changed considerably. The role of habits has decreased, people buy everything they see other people queuing for. There is a general flight from money into goods. The impulsive character of buying decisions has been reinforced. |
« edellinen | seuraava »
SCIMA