haku: @freeterm No language barriers / yhteensä: 1
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| Tekijä: | Kerner, T. |
| Otsikko: | More than a satellite |
| Lehti: | Satellite Communications
1988 : MAY, p.23 |
| Asiasana: | |
| Vapaa asiasana: | Marketing policy, Free channels dominate No language barriers |
| Kieli: | eng |
| Tiivistelmä: | Astra, due to be launched in November, will be a new service for European consumers.Its marketing policy is to gain retailers and installers. To attract consumers low price equipment is necessary. The 60cm dish is effective in most of Europe.The programming content is unsettled but it will offer a great variety of free-of-charge channels. To avoid language problems 6 of Astra's 16 channels are likely to broadcast in more than one language.German market is highly interested in Astra. |
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