haku: @freeterm Pan-European audience, Advertising, / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Harbord, J. |
| Otsikko: | Warning over cable future in Europe |
| Lehti: | Broadcast
1987 : FEBR, 27. p. 5 |
| Asiasana: | |
| Vapaa asiasana: | Pan-European audience, Advertising, Programming |
| Kieli: | eng |
| Tiivistelmä: | At the Financial Times Cable and Satellite conference the chairman of Home Video Channel warned, pan-European audience does not exist, so the development of a pan- European advertising market is risky. Super Channel has no intention of displacing national channels. The survival of pan-European channels depends on their ability to make programmes with real European taste. |
« edellinen | seuraava »
SCIMA