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| Tekijä: | Woodman, S. |
| Otsikko: | How the Brits, Italians, French, Austrians, Swedes, and Germans are monitoring American television |
| Lehti: | Broadcast
1987 : JAN, 16. p.18-19 |
| Asiasana: | |
| Vapaa asiasana: | Sales representation, Programming needs, Distribution company |
| Kieli: | eng |
| Tiivistelmä: | Most European broadcasters have offices in the U.S. to sell their programs to the U.S. market , and to monitor the fast- changing tastes and programming needs. The Italian RAI is the only European broadcaster, which not only broadcasts from the U.S. to Italy but also to Italians living in New York area. All British broadcasting companies have sales representations in the U.S.BBC recently bought its distribution company, Lionheart. |
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