haku: @freeterm Income, Programme production, One-way / yhteensä: 1
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Tekijä:Finn, C.
Otsikko:Euro TV gets ad revenue warning
Lehti:Broadcast
1989 : APR 28, p.6
Asiasana:
Vapaa asiasana:Income, Programme production, One-way
trade
Kieli:eng
Tiivistelmä:At the Television Europe: The Challenge of 1992 conference, T. Syfret, international media controller said the advertising revenue would be scarce, and only 300 companies were able to run pan-European campaigns.The lack of revenue would prevent European TV stations from producing programmes to compete with American studios.The US was accused of operating a one-way programme trade with Europe.
SCIMA tietueen numero: 77451
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